Unique Belgique Rebrand

Unique Belgique is a line of pearl sugar waffles directly from Belgium. The old packaging was dated and lacked character or a real brand direction. I collaborated with the Client to deliver a new brand direction to resonate with their current consumers. This involved a logo redesign, package redesign, brand color assignment, and target demographic research. This was such a pleasure to work on and the waffles were a delicious inspiration.